ABOUT US

Blue meets Blue is a humanitarian fashion label, founded in 2015 by Chicago entrepreneur and social researcher Shahd Alasaly. More than just a brand, Blue meets Blue has designed luxury modest fashion collections that are made by refugee artisans new to the U.S. 

Blue meets Blue has always stood for boundless freedom and deep connection-as limitless as the horizon where the blue of the ocean meets the blue of the sky. It began with a simple but radical mission: to help those displaced by war and forced to start over, giving them a space to create beauty in the face of grief and uncertainty. For nearly a decade, our journey has centered around healing in exile-amplifying the voices and talents  of refugee artisans who found themselves in unfamiliar lands, holding tightly to the beautiful traditions they carried with them.

Now, as we step into a moment where return becomes possible for many, Blue Meets Blue moves with them. Our next chapter is about more than rebuilding-it’s about reviving and reimagining what it means to come home. We are committed to helping Syrian artisans not just survive, but thrive in their homeland-keeping the looms turning, the fabrics flowing, and the stories alive. Through every thread of Damascene brocade and every hand-finished detail, we celebrate a cultural legacy too rich to be lost and too powerful to be silenced.

In 2025, we are honored to witness what once felt impossible: the emergence of a newly freed Syria. With that hope in our hearts, we are launching a new collection that brings our mission full circle-a tribute to the beauty, resilience, and cultural richness of the Syrian people.

This upcoming collection is in celebration of Syrian heritage. We are shifting our focus to supporting Syrian artisans and traditional ateliers within Syria itself-many of whom have struggled to keep their craft alive through years of war and devastation. By partnering directly with local workshops and brocade makers, we are helping to revitalize the production of classical Syrian fabrics.

Every piece in this new collection is not only a fashion statement, but a testament to survival and cultural pride. We are committed to ethical sourcing, sustainable production, and storytelling through design. From intricately woven Damascene brocade to reimagined silhouettes inspired by centuries of Syrian craftsmanship, this collection aims to preserve legacy while empowering progress.

By supporting this new chapter, you are helping to keep alive a heritage that was nearly lost, and contributing to the rebuilding of a nation through creativity.

To wear Blue meets Blue is to wear hope in motion, a shared commitment to justice, memory, and new beginnings. Thank you for walking with us on this journey from loss to legacy, and now, from exile to home...

And may our steps be joined by all those still longing to return, with prayers for a day when every exile finds their way back-not only to land, but to peace, safety, and belonging.